A food-focused strategy and communications consultancy

Helping food and beverage brands, food industry organizations and agricultural commodity boards intersect with food culture, tell their nutrition story, engage stakeholders and deploy influencers.

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Experienced food and nutrition strategist and marketer

Data-driven food culture analyst and trend tracker

Powerful keynote speaker, moderator and facilitator

The foundation of Food at the Helm is food -

which is one of the most powerful forces in today's culture. Food shapes our identity. It tells a story about who we are and what we value. And of course, food is an immense source of joy and comfort. The consultancy is grounded in nearly three decades of marketing communications dedicated exclusively to food and beverage clients.

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Specialized expertise in food and beverage

Strategy and Insights

Leveraging food culture, culinary trends, nutrition science and food policy

Content Creation

Developing conversation-driving and thumb-stopping food content

Influencer Marketing

Deploying credible influencers for digital and broadcast segments

Earned
Media

Generating coverage in consumer and trade outlets

Thought Leadership

Showcasing values and elevating purpose

Meet Janet Helm

Food and Nutrition Strategist and Marketer

Founder Janet Helm, a registered dietitian nutritionist and culinary professional, served as chief food and nutrition strategist for one of the world's largest and most influential public relations agency Weber Shandwick for more than 25 years.

She worked with some of the country's best-loved food brands and agricultural commodity boards - guiding the strategic direction and implementation of award-winning campaigns. Her expertise includes consumer marketing, influencer engagement, health professional outreach and issues management.

Janet is especially skilled at leveraging scientific research and helping food brands and food industry groups tell their nutrition story. As a former global food analyst for the market research firm Mintel, she has extensive experience in identifying consumer insights and trends to guide marketing strategies.

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