Another diet trend on TikTok has gone viral. This time it’s the #icehack, which has amassed over 125 million views on the platform. While some ice hack videos show fancy ice cubes for cocktails or clever ways to de-ice your windshield, most are promoting the ice hack for weight loss. ... Continue Reading
Trendspotting at the Food and Nutrition Conference and Expo
New product innovations were in full force at the recent Food & Nutrition Conference & Expo, which took place earlier this month in Denver. The expo was smaller compared with recent years, yet several new foods and beverages were introduced to the 8,000-plus ... Continue Reading
The Truth Behind the Magnesium Madness on TikTok
Magnesium is the latest obsession on TikTok. The hashtag #magnesium has amassed over 1 billion views, including videos focused on the best and worst magnesium supplements to buy. TikTokers are also enthusiastically extolling the benefits of magnesium – especially related to stress, anxiety, brain ... Continue Reading
A Closer Look at the OMAD Diet
Celebrity diets continue to be a source of fascination – unfortunately. The latest attention-grabbing weight loss trend is the one meal a day, or OMAD diet. It’s also become a big trend on TikTok, and the hashtag #omad has accrued more than 500 million views. Videos of “omaders” boast ... Continue Reading
