• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Food at the Helm

A food-focused strategy and communications consultancy

  • Home
  • About
  • Services
  • Articles
  • Work With Me

Why the Ice Hack Diet is All Wet

by Janet Helm 1 Comment

Another diet trend on TikTok has gone viral. This time it’s the #icehack, which has amassed over 125 million views on the platform.

photo of ice

While some ice hack videos show fancy ice cubes for cocktails or clever ways to de-ice your windshield, most are promoting the ice hack for weight loss. Influencers have bombarded TikTok with testimonials on how the ice hack can miraculously melt belly fat.

Many videos contain strikingly similar claims: “This is a diet secret that’s been in the news but the videos keep getting taken down because it’s exposing the lies of the weight loss industry.” Then, influencers show before and after pictures of their mom, aunt or grandmother who have lost 60 to 80 pounds using the ice hack, all without diet or exercise.

Is it too good to be true? Yes, it is. Read more at U.S. News & World Report.

Filed Under: diets

Janet Helm

About Janet Helm

Janet Helm is a a registered dietitian nutritionist and culinary professional who combines her expertise in nutrition and communications to create a career in food marketing that has spanned more than 25 years.

Previous Post: « Trendspotting at the Food and Nutrition Conference and Expo

Comments

  1. Bridget Swinney says

    January 23, 2024 at 8:42 am

    Loved the article on US News & World Report! Great insight into a few more ways consumers are getting bamboozled into spending money on useless supplements.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

ABOUT JANET

Janet Helm, MS, RDN, is registered dietitian nutritionist who specializes in nutrition and culinary communications. With over two decades of experience in marketing communications, she’s an expert in global food culture, culinary trends and consumer food shopping behavior. A frequent presenter at national food and nutrition conferences, Helm has also discussed the latest nutrition topics on Good Morning America, Today and CNN.

MORE ABOUT JANET

MY ARTICLES HAVE APPEARED IN

 

About

Food at the Helm is a food-focused strategy and communications consultancy.

LET’S GET SOCIAL

  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2026 · FOOD AT THE HELM · Site Design by FGD